[maemo-users] Creating hype (was Re: Fwd: Skype on N800)

From: Quim Gil quim.gil at nokia.com
Date: Fri Jul 6 08:34:59 EEST 2007
James, I totally agree with you in these points. Alright, point taken.
Let's move to practical points.

As a maemo team member I still don't see the need for us to push the
hype around devices and non-free software for the tablets. It deaviates
us from the maemo scope and we risk to get more and more people
subscribed in this list caring more about the above than about maemo

If someone wants to rise these topics fine, but please understand if we
maemo developers are not the first ones pushing them and we don't even
follow much the discussion.


- As a free software user and enthusiast I do see the benefits of
creating hype around the Nokia Internet Tablets. They can bring like a
Trojan Horse the open source code and culture to the mainstream, the
immense and real mainstream Nokia deals day to day, globally. Aspects
http://www.greenpeace.org/international/news/apple-greener-nokia-first-260607 or http://www.nokia.com/corporate_responsibility are friendly (or at least not unfriendly) with this spirit, so I think Nokia is an interesting player, and I don't see as a bad thing a hype around its open source based products.

- As a Nokia customer I think this company has the tools to create hype,
and in a reasonable way. Nokia is one of the most recognized brands of
the World, I guess not by coincidence or destiny. Nokia decides the
degree of hype that wants to push for every product, from experimental
or niche products unnoticed by most people to mobile phones and devices
'what computer have become' that are desired by zillions and recognized
even by my grandma. But yes, besides or complemeting this hype strategy
as a Nokia customer I also would like to see tools for me to push this
hype, specially the aspects of it I prefer to push (for me is openness,
for others could be Internet, for others mobility, and so on).

- As a Nokia employee I have almost a mandate to push these values:
http://www.nokia.com/A4254188 . Push Nokia with proposals going in the
direction of these values and your chances of getting results will be
much higher. Really. The context around maemo and the tablets is already
very human and with a clear passion for innovation. Engaging you and
achieving together is basically what you are requesting when asking for
more hype and high expectations. 

Bring ideas to this list and we will make sure that the relevant people
at Nokia know about them and discuss or take the corresponding actions.

PS: btw, speaking of adverts, http://www.theinternetwalk.com/ won a
bronze Cyber Lyon prize at http://www.canneslionslive.com/ . See
http://www.canneslionslive.com/cyber/ and

On Thu, 2007-07-05 at 21:44 -0700, ext James Sparenberg wrote:
> On Wednesday 04 July 2007 02:03:26 Quim Gil wrote:
> > On Wed, 2007-07-04 at 01:03 -0700, ext James Sparenberg wrote:
> > > the shear hype surround the iPhone.
> >
> > Comparing the Apple&iPhone buzz with Nokia&N800 buzz isn't accurate. The
> > right comparison is Nokia&N95. These terrains fall far out of the maemo
> > scope, really.
> As a physical product goes I would agree with the above.  But my point is not 
> related to the product but rather the methodology of marketing.  The n800 
> video that comes with the n800 would make a great commercial for example.
> Jobs doesn't sell electronics,computers, or phones.  He sells a lifestyle. An 
> attitude, He targets the kinds of TV that his market watches (National 
> Geographic, TLC, Discovery, SciFi channel to name a few).  
> This n800 is IMHO exactly that an attitude.  No one here "needed" their Nokia 
> any more than they would need an iPhone.  This is a want and a passion.  I'm 
> just advocating that Nokia pander to the passion.  
> James
Quim Gil - http://maemo.org

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